“Some may say our new commercial is too hot for TV. “DEVOUR is known for its bold and unapologetic point of view, and we knew our first Super Bowl spot had to be just that,” said Katy Marshall, Marketing Lead for Springboard, a new platform dedicated to nurturing, scaling, and accelerating growth of disruptive food brands, including DEVOUR. Frozen food porn has already made him into a “three-minute man.” She tries several tactics to entice him away from DEVOUR, making him a homemade meal and even watching amateur food porn videos, but her efforts are fruitless. He can’t stop watching, eating, and at one point even smelling DEVOUR at home, in the office, and perhaps most memorably, in his garage. Now, it plans to take the same bold approach to the Super Bowl stage with an unconventional and provocative advertising campaign.ĭEVOUR brand’s first-ever Super Bowl spot tells the story of a girlfriend who is struggling with her boyfriend’s insatiable addiction to frozen food porn. Since its launch in 2016, the brand has shaken up the traditionally bland and boring frozen meals category by taking an unapologetic stand for its craveable frozen foods. DEVOUR plays into this obsession with mouthwatering food by dialing up the taste and maxing out the flavor in every bite, with tender meats, creamy sauces, crispy crusts and gooey cheeses. With over 184 million #foodporn tags on Instagram, the movement of sharing melty cheese pulls, elaborate table spreads, and overflowing bowls of pasta has reached a new height on social media. Inspired by the brand’s mouthwatering and craveable line of frozen meals, the new ad shows how DEVOUR food is so good, it is actually frozen food porn. CHICAGO-(BUSINESS WIRE)-Jan 23, 2019-DEVOUR™, the 3-year-old disruptive frozen food brand, debuts its uncensored sixty-second Super Bowl commercial today.